And my point is, why not? What rule [is there]?

In a cancel culture world, where comments and likes seem to be the common thread of society, we sense that the world is becoming afraid of stepping out of line and being criticised. We find this to be sterilising for creativity, authenticity and ultimate happiness. Where is society’s will to be weird?

Death by Zero exists to challenge society's rules for acceptance.


All good things come to an end, but the cycle of life continues. Each design is here only for a limited time and in limited quantity. Shop now, before zero remain.