We love the planet... from running through fields to a cheeky midnight skinny dip... no one wants to see the flowers dead and plastic in your face... that's why we have teamed up with only sustainable factories that do not pollute our waterways and put every single tee into a 1,000 year plastic landfill package. The change to a thicker, 185gsm 100% organic cotton, eco-friendly dyes, limited and the roll out of compostable packaging - and particularly fair trade agreements because everyone deserves to live their best life. We're here for that!