One of the reason we're so hellbent on giving Zero Fxcks is because sometimes we have to protect our mental health. Our ethos is inclusivity, fun, camaraderie and generally just having a really fucking good time. 

And the haters? They can fuck right off... or maybe they need a little FAFO to remind them who you are. I'm a Scorpio, bitch! in the words of Katy Perry...

But on the serious side? One of the greatest things about this relaunch is not just designs to showcase our ethos, but following our hearts and helping charities that share our view that we all need support and community. 

One of our founders has been directly impacted by teenage suicide and that cause is very dear to us. That there are so many people living in despair in a world that values money over human life - we're not about that. 

You are not alone. We may not take ourselves too seriously - but even our online community matters to us. YOU ALL MATTER!